Why Every Real Estate Agent
Needs Their Own Website
Is it truly necessary for an agent to have their own real estate website? Brokerages often offer a presence for agents on the brokerage website, which is better than having no online presence at all. However, to significantly drive your success in the long run, having your own dedicated agent website is key.
Develop and Foster Your Unique Brand
Consider your role as a real estate agent as a self-sustaining enterprise that thrives gradually. As you establish your reputation and grow your client base, a website integrated with an IDX service grants you control over your online presence. This means managing the appearance, showcasing client testimonials, and offering local market insights, all contributing to positioning you as the go-to expert in your locality.
Opportunity for Referrals
Referrals play a significant role in acquiring new business, as highlighted by the 2018 National Association of REALTORS® Profile of Home Buyers and Sellers where 74% of buyers expressed a willingness to use their agent again or recommend them. Your agent website streamlines the referral process for your clients, offering automated content on market trends and listings to keep you top-of-mind for their next transaction. While newsletters have their place, they're no longer sufficient in today's landscape.
Additionally, your website boasts features that facilitate easy sharing of listings with just a click, drawing more visitors and potential leads to your site. Integrated tools ensure immediate, personalized follow-up for every new lead, crucial for converting them into clients, especially in the case of millennial buyers.
Oversee Your Client Portfolio
Regardless of brokerage changes, your personal website serves as a consistent online hub, continually attracting new leads and re-engaging past clients for their next real estate venture. While your brokerage logo may vary, a well-equipped website, paired with IDX services and online marketing tools, ensures seamless operations to drive your business forward.
With IDX + CRM services, all your leads stay organized in one place, eliminating the hassle of juggling lists and the risk of losing track of contacts. Effortlessly manage leads through the tools provided on your website, streamlining your lead acquisition and management efforts.
Build a Stronger Google Presence
In data from the NAR, 97% of all home buyers used the internet in their home search. Taking control of your professional identity with your own website allows you to level up your Google rankings in all new ways, increasing calls, impressions, and traffic. Leveraging your website content to drive property searches and listing views ensures a consistent influx of leads to your site, transitioning anonymous visitors into registered leads.
Elevating your Google Business Profile through Local Service Ads and Search Ads, drive greater amounts of traffic and leads to your website where you control the leads. Ensuring your site has a strong flow of traffic and engages new visitors is key to retaining their interest and bringing them back for more.
A Clear Winner
Investing in your success as an agent is a small yet powerful step that will yield significant returns. If you're seeking a website solution, reach out to us for a consultation.